Colorado Hispanic Chamber Hosts Its Summer Celebration: 2026 Sabor

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The Colorado Hispanic Chamber of Commerce‘s (COHCC) Sabor 2026 reminds us that summer is a time for celebration with friends, colleagues, partners, and business associates.

Denver’s record-breaking temps were no match for this hot multicultural fundraising festival held each year on the first Friday of every August at the Denver Botanic Gardens.

Sabor (flavor or taste in English) is dubbed an annual “gastronomic extravaganza” and for good reason. Its an explosion of  vibrant traditional attire, live music, costumed dancers, and savory appetizers showcasing some of Latin Americas best foods. You may even leave a few pounds heavier from the awesome antojitos (appetizer street food) and sweet alfajores, shortbread cookies with dulce de leche filling.

The celebration honors and supports Hispanic-owned businesses through leadership development, youth entrepreneurship, and small business grants. It’s also an opportunity to showcase the most beautiful garden views along with live music and some of the best foods and drink from vendors throughout Colorado.

Sponsored by Pepsi, Chevron, and Blue Moon Beer, this year’s event attracted more than 2,500 guests enjoying live Latin American music, dancers, specialty beers, softdrinks, and even a little tequila. Besides prominent Colorado Latino business movers and shakers, the fiesta featured Aztec dancers in native costume and other popular luminaries including Zorro, Mexican Elvis, and Frida Kahlo.

“We hope that people understand the beauty of diversity within diversity,” says Chamber President and CEO Mike Ferrufino. He calls it a labor of love for the community and recognition of the chamber’s 48-year history of boosting and promoting Hispanic businesses and partnerships statewide.

The backdrop of the event features the current Denver Botanic Gardens exhibit from artist Jaume Plensa: A New Humanism which explores themes of “personal introspection and collective harmony” using portrait busts and seated figures. The exhibit runs through September 7, 2026.

Founded in 1978, the COHCC has more than 2,500 members and supports and fosters the development, growth and success of Hispanic businesses in Colorado. To become a member or for more information visit: www.hispanicchamberdenver.com

 

Colorado Hispanic Chamber Celebrates Sabor 2025

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The Colorado Hispanic Chamber’s SABOR never disappoints. This year’s event on August 1 drew a large crowd at the beautiful and blooming Denver Botanic Gardens, a host for several years now.

As one of the most anticipated Denver summer festivals, it’s a celebration of Hispanic heritage and sharing of beer, wine, food, music among some of the chamber’s small and large businesses throughout Denver and Colorado.

This year’s fiesta was sponsored by Pepsi, Blue Moon, and Chevron. Each year the event’s carnival-like atmosphere attracts more than 1,500 guests and features musicians, restaurants, artists, and costumed dancers representing the nations throughout Latin America and the Caribbean. It’s also an excuse to party with friends, family, partners and business supporters.

Established in 1978, the Hispanic Chamber is the state’s largest minority Chamber with more than 2,500 members and among the largest statewide of all chambers. Sabor shines a spotlight on the restaurant industry, providing crucial support to local Hispanic businesses that play an integral role in bolstering the Colorado economy.  Proceeds from Sabor directly benefit COHCC initiatives, including:

  • Economic Development: Funds raised help support the Chamber’s efforts to foster the growth of Hispanic-owned businesses through various programs and resources.

  • Educational Programs: The event aids in funding scholarships, leadership programs, and other educational initiatives aimed at empowering the Hispanic community.

  • Community Engagement: Sabor provides a platform for local businesses to showcase their offerings, facilitating networking and collaboration within the community​.

Sabor: “A Sensory Experience of the Americas”

As in year’s past Chamber President/CEO Mike Ferrufino was busy engaging with guests, politicos, businesspeople and some of Denver’s most generous corporate & local business sponsors.

Past Denver mayors, current city, state and federal lawmakers and other politicos were also on hand to meet constituents and support the event.

The best of Denver’s diverse Latino culture is represented including the foods, music and even some consulate reps from Mexico, Guatemala, Venezuela, and Peru, to name a few.

According to organizers, Sabor was established to celebrate and promote Hispanic culture while supporting the COHCC’s mission of economic development and community empowerment. Every year this special event successfully brings together a diverse group of attendees, including business owners, community leaders, and the general public. For more information be sure to visit the Chamber’s web site at hispanicchamberdenver.com