The Colorado Hispanic Chamber’s SABOR never disappoints. This year’s event on August 1 drew a large crowd at the beautiful and blooming Denver Botanic Gardens, a host for several years now.
As one of the most anticipated Denver summer festivals, it’s a celebration of Hispanic heritage and sharing of beer, wine, food, music among some of the chamber’s small and large businesses throughout Denver and Colorado.
This year’s fiesta was sponsored by Pepsi, Blue Moon, and Chevron. Each year the event’s carnival-like atmosphere attracts more than 1,500 guests and features musicians, restaurants, artists, and costumed dancers representing the nations throughout Latin America and the Caribbean. It’s also an excuse to party with friends, family, partners and business supporters.

Established in 1978, the Hispanic Chamber is the state’s largest minority Chamber with more than 2,500 members and among the largest statewide of all chambers. Sabor shines a spotlight on the restaurant industry, providing crucial support to local Hispanic businesses that play an integral role in bolstering the Colorado economy. Proceeds from Sabor directly benefit COHCC initiatives, including:
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Economic Development: Funds raised help support the Chamber’s efforts to foster the growth of Hispanic-owned businesses through various programs and resources.
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Educational Programs: The event aids in funding scholarships, leadership programs, and other educational initiatives aimed at empowering the Hispanic community.
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Community Engagement: Sabor provides a platform for local businesses to showcase their offerings, facilitating networking and collaboration within the community.

Sabor: “A Sensory Experience of the Americas”
As in year’s past Chamber President/CEO Mike Ferrufino was busy engaging with guests, politicos, businesspeople and some of Denver’s most generous corporate & local business sponsors.
Past Denver mayors, current city, state and federal lawmakers and other politicos were also on hand to meet constituents and support the event.
The best of Denver’s diverse Latino culture is represented including the foods, music and even some consulate reps from Mexico, Guatemala, Venezuela, and Peru, to name a few.
According to organizers, Sabor was established to celebrate and promote Hispanic culture while supporting the COHCC’s mission of economic development and community empowerment. Every year this special event successfully brings together a diverse group of attendees, including business owners, community leaders, and the general public. For more information be sure to visit the Chamber’s web site at hispanicchamberdenver.com
- Three dancers are better than one! Silvia Pineda, Laura Medina, Winnie Dai
- Welcoming the crowd for the 2025 Sabor event
- The 2025 Sabor event easily attracts more than 1,500 guests annually
- Gricel Alonzo and Gloria Perez
- Mexican Elvis is in the house!
- The Mexican Elvis made the rounds throughout the night
- Denver Mayor Mike Johnston; with Tim Aragon (left), General Counsel for the Denver Broncos; and Damani Leech (right), President of the Denver Broncos
- Sabor offers a feast for everyone’s palate
- There is no Sabor without Pepsi, a key sponsor of this year’s event
- This year Pepsi was among the generous Premier Sponsors of Sabor
- Elois Garcia, Whitley Potter
- Miguel and Giovanna Moreno
- Sarah Hagevik with Robinson Disability Law; Women’s Foundation of Colorado President Rene Ferrufino; Missy Weingart with Porchlight Real Estate
- Perla and Larry Gheiler with Sheena Martinez, Fernando Chavarria
- A great place to meet old and new friends
- Standing room only
- Each station featured its own mix of music, food and beverage
- Who knew? This year El Coco Pirata won the Guiness Book of World Records for the world’s largest Shrimp Cocktail
- The BMO banking crew
- This year’s event was sponsored by Pepsi, Chevron and Blue Moon
- Enjoying an eclectic array of food
- Sangre de Mexico dancers performed throughout the event
- Who doesn’t like fresh ceviche?
- ARC of Adams County Executive Director Yolanda Webb, Former CO State Senator Penfield Tate, past Chamber Chair Paulette Soto Tate
- The Qhaswa Peru USA ensemble
- An estimated 9,000 Peruvians live in Denver
- The colorful dress reflect ancient Andean heritage
- Sabor is always held the first Friday of August
- Visiting Machu Picchu in Denver
- The Venezuelan contingent entertained throughout the day
- Humberly Maldonado wears a dress of yellow, blue, and red – representing the Venzuelan flag
- Patricia Vela
- Patricia Vela and Humberly Maldonado
- MusicLeonard Jacome, multi-instrumentalist, arranger, composer and producer, is one of Venezuela’s most prolific and accomplished harpists
- Musician Leonard Jacome is from Rubio, Táchira
- Jasmine and Valerie Padilla
- Costumed dancers welcomed guests throughout the day
- Actress and performer Teresa Mendoza
- Nico Martinez and his band kept guests dancing into the night
- CO Hispanic Chamber of Commerce President/CEO Mike Ferrufino (center) with Nico and Brenda Cornejo
- Zee Ferrufino with U.S. Rep. Brittany Pettersen, Ashley Wheeland of House Rep Jason Crow’s office
- Yeshabet Quezada and Chris Swank
- Folks from Osos Real Estate
- Cielo Sessions performed Latin fusion music
- The crew from Tamayo Restaurant
- Winn Howell, Chela Garcia, Carmen Medrano
- Adella Arredondo, Melissa McCall
- Dozens of vendors are on hand to sample culinary delights
- Penfield and Pauline Soto Tate with Pietro Simonetti, Cali Bonham, Jerry Combs
- Denver’s Peruvian consulate opened in 2001
- Taking a brief break during the party
- Rosario’s of Longmont was one of many restaurant vendors featured
- Liliana Sanchez Cruz, Rosa Castro
- David and Michelle Atencio
- Did You Know? this about Latino businesses
- An eclectic range of foods are part of the annual Sabor event
- Dalianna Perez, Miraya Fulton
- Anthony Webb, former Mayors Wellington Webb and Michael Hancock


























































